The digital foundation for commercial execution
Unify your key systems
Simplify how you create, adapt and scale digital experience across every territory, brand, site and channel by integrating your DAM, CDP, CRM and analytics into your central DXP. This gives your teams the data and tools to constantly build and improve.
Build it modular
Use modular content to develop HCP and patient portals, create digital content, and reuse assets in different channels and regions. Full integration with Veeva Vault PromoMats ensures content modules remain compliant and accelerates MLR review and approval.
Deliver to every channel
Author content from a central user interface to drive consistent information to HCPs with a seamless and omnichannel digital experience, so they can access the right information exactly where they need it across multiple brands and sites.
HCP portals that actually work
Watch this practical 40-minute webinar on how to create a portal for healthcare professionals (HCPs) that actually delivers—and gets found. We’ll break down the key features of high-performing portals, and how to optimize your content for SEO and AI-powered search.
Pharma and biotech use cases
Personalized HCP portals
Build and update portals for HCPs to access provider and patient resources – including approved clinical trial information, medical events and congresses, continuous medical education, medical inquiry support, and KOL contacts – personalized each time they visit.
Consolidated brand sites
Migrate all your websites and pages to Magnolia to scale digital experiences across countries, brands, and sites, and significantly reduce the time and cost of managing and maintaining all your digital properties by using a single powerful interface.
User-friendly portals
Provide patients with digital health portals that provide scientific-based information to better understand and manage a wide range of chronic diseases, are easy to navigate, and deliver a personalized user experience for every patient.
"Magnolia enables hundreds of non-technical users across our business to self-serve and create digital experiences for their audiences while ensuring brand consistency and allowing us to govern the tech stack. It has helped us streamline and accelerate our digital delivery by over 20%."
"Berlin-Chemie is able to accompany patients on their journey with chronic diseases such as CODP or asthma. The individual-based online portal they created with Magnolia allows non-drug therapy support that helps patients and relieves medical practices."
Benefits
Faster time to market
Create and deliver compliant content faster with modular, reusable content and pre-approved text, images, and claims from Veeva Vault PromoMats to build campaigns, websites, and portals, speeding up the MLR process.
Ensure compliance
Magnolia/Veeva Vault PromoMats integration provides referencing capabilities, claims management, automatic claims linking, and a reference library to keep content accurate and compliant any time changes are made.
Improve digital ROI
MLR-approved content is ready for publishing anywhere to maximize content reuse and better scale assets globally, improving promotional and educational impact across channels and geographies.
Better HCP engagement
Drive higher HCP adoption of promotional and education materials and get them the clinical trial, medical event, and KOL information they need to deliver better patient care.
Enhanced security
Certifications and access to a wide range of SSO providers simplifies user-management, roles, and permissions to protect your content, with web defacement protection and active threat monitoring coming soon.
More control
Empower brand and marketing teams to create content, develop and maintain HCP portals, and design digital experiences so they can easily deliver digital experiences to HCPs without IT’s help.
Integrations with leading applications
Build a unified digital experience platform that powers your commercial strategy.
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Balancing opportunities and regulation of AI in biopharma marketing
On-demand
Watch our 50-minute webinar, in which our panel of digital experience, biopharma, AI, and legal experts explore ways biopharmas can start capitalizing on GenAI for marketing now while successfully navigating regulatory risks.
Partners that know pharma and biotech well
We work closely with implementation partners around the world, and their deep expertise in both Magnolia and the pharma and biotech industry will help ensure your project gives you the results you’re looking for.
Foundation for your digital engagement strategy
Request a demo to see how Magnolia meets the needs of the world’s leading pharma and biotech companies.
- Consolidate commercial applications
- Quickly build self-service HCP portals
- Enable modular content
- Drive omnichannel engagement
- Accelerate MLR review and approval
What happens next?
We’ll get back to you within the next business day to find out more about your needs and schedule your demo.