Meet us at
The premier Spanish MarTech event
Elevate your digital strategy at the first edition of the MarTech Summit global series in Madrid. Conferences and keynotes from renowned speakers will explore the evolving MarTech landscape, focusing on the integration of technology, data and innovation to drive business success. Network with senior executives and gain actionable insights for your MarTech transition.
Meet the team
Guadalupe Angulo
Sales & Partner Manager Spain at Magnolia
Carlos Marruenda Molina
Head of Consulting and General Manager Spain at TBSCG
Conquering Migration Fears: Streamlining Your Martech Transition
Migrating a Fortune 500 company from an expensive, high-maintenance monolithic CMS to a flexible, composable Digital Experience Platform (DXP) is a complex transformation, but essential to meeting modern customer expectations. This talk explores the journey of a major insurance company as it transitioned over 30 internal and external websites, addressing key challenges such as cost management, content strategy, regulatory compliance, and legacy system constraints. Through a real-world case study, we’ll highlight the strategies, collaboration, and customized solutions that ensured a smooth migration, offering valuable insights for organizations looking to modernize their digital ecosystems.
Friday, May 23, 12:35
Learn from Carlos Marruenda, Head of Consulting and General Manager Spain at tbscg, about how the insurance company unlocked its digital future by seamlessly migrating to a flexible, future-proof MarTech stack.
A masterclass with:
MarTech optimization and smooth migration? We're here for that.
Imagine today the tech-stack that modernizes the customer experience, makes your teams more efficient and saves you money in the long term. Our team will be delighted to meet you and answer your questions.
Magnolia is the leading composable Digital Experience Platform (DXP), trusted by 480+ enterprise customers worldwide, that allows you to:
- Consolidate: Our content hub gives access to all content in one place, allowing reuse across channels and preventing duplication.
- Connect: Powerful integrations connect any data source, application, or channel – today and in the future.
- Create: Unified authoring streamlines composition in one seamless workflow, regardless of content source.